Xidan Cultural Square is the largest underground square of in Beijing covering an area of 39,000 square meters. If you take a child who has reached the age for school, he or she has the chance to have fun on the ice rink in the third layer underground. The first impression to be here is that this place is so large with spacious shopping area and array of goods making you dizzy. The basement storey 1 is the shopping area which includes full range of types like men and women casual wear, lingerie, leather purses and shoes, jewelry, photographic equipment, mobile phones, cosmetics, watches and clocks, glasses, books, etc. which are cheap for high quality. On underground storey 2 you can buy some food like candy, snack foods, tea, etc... In addition, children’s clothing and the Joint Center Pharmacy for Beijing Guang’an Medicine is also located in this storey. In the west side, there are exhibitions of a range of sportswear and sports shoes and sports equipment, so it would be a worthwhile trip for those who like sports. This magazine will report the activities here at any moment offering you the information in time. According to the head of underground Culture Square, this place is for all ordinary people in Beijing to provide a good place for entertainment and shopping in holidays. The products here are cheap and the quality can be guaranteed. Different from COFCO Plaza and World Trade Center, it is suitable for people of all ages. The old can chat in tea house; the young can have café in coffee house; children can skate on the ice rink and girls can do shopping here. It is a shopping paradise for people and any one is affordable to be here and to shop here. If you still have time and energy after a stroll, you can go to Chungyo Department Store. Besides, Xidan Shopping Center is in the north, and you can still buy new books in Book Building.

     It has been over one year since Chungyo Department Store opened, and it has become popular in a number of teenagers in Beijing because of its unique products and its operating principle of advocator for fast and comfortable life. All people who have been here know that they have a comfortable and refreshing feeling from leisure shopping atmosphere, neat display of goods and a variety of activities. Goods here are particularly suitable for middle age and youth. These goods are fashionable but not strange, trendy but not hippy which is like the operating principle advocating a healthy, positive, lively and stylish clothing concept. To stroll around the exclusive clothing store in Beijing.